Sources of Finance Made Simple: How Businesses Raise Money
- Collate Institute
- Jun 20
- 3 min read
Updated: Jun 21
Whether you're a CA student studying Financial Management or someone curious about how companies fund their growth, understanding Sources of Finance is essential. This blog breaks down complex topics like equity shares, loans, and venture capital in an easy, engaging way.
Introduction
Every business needs money — to start, to grow, to innovate. But where does this money come from?
In Financial Management, these are called Sources of Finance. Companies can either use their own funds or borrow from others. Let’s explore both in a way that’s easy to understand.

Classification of Sources of Finance
A. Based on Duration
Short-term: Less than 1 year (e.g., working capital loans)
Long-term: More than 5 years (e.g., equity, long-term loans)
B. Based on Ownership
Owned Funds: Provided by the owners or shareholders
Borrowed Funds: With a promise to repay in a fixed duration at fixed rate of interest
C. Based on Source
Internal Sources: From within the company (e.g., retained earnings)
External Sources: From outside (e.g., banks, investors)
Owned Capital / Equity Financing
🟢 Equity Shares
When a company issues equity shares, it's selling small pieces of itself to investors. These shareholders become part-owners.
Example Visual: A pizza divided into slices — each slice represents a share.
Pros for company:
No repayment obligation
Long-term capital
Cons:
Loss of control
Shareholders expect returns
Pros for investor:
Ownership
Dividends and capital gains
Voting Rights
🟡 Preference Shares
These shares get fixed returns and priority over equity shares in case of dividend or liquidation.
Hybrid: Like a mix between equity and debt. Usually, no voting rights.
🔵 Retained Earnings
Companies can reinvest their own profits instead of taking loans or issuing shares.
Example Visual: Piggy bank showing saved profits going back into business.
Borrowed Capital / Debt Financing
✅ Term Loans
Loans taken from banks or financial institutions for a fixed time (e.g., 5-10 years).
Features: Fixed interest, EMI-based repayment.
✅ Debentures / Bonds
Companies raise funds by issuing debentures — a form of loan from the public or institutions.
Investor earns: Fixed interest income.
✅ Bank Loans
Includes working capital loans, overdrafts, cash credit facilities.
Used for: Day-to-day business operations.
Short-Term Sources of Finance
Trade Credit: Buying now, paying later
Working Capital Loans: Short-term bank loans
Bill Discounting: Selling bills to banks before due date
Public Deposits: Direct money from the public for a short period
Government & Institutional Sources
SIDBI: For small industries
NABARD: For agriculture-based businesses
MSME Loans: Government schemes
Subsidies & Grants: Non-repayable financial help
New-Age & Alternative Sources
Venture Capital: High-risk funding for startups
Angel Investors: Wealthy individuals investing in early-stage ideas
Crowdfunding: Raising money from public via online platforms
Example Visual: Crowd raising hands with money toward a startup bulb icon.
Comparison Table
Source | Risk Level | Return Expectation | Ownership Dilution | Tenure |
Equity Shares | High | High | Yes | Permamnent |
Preference Shares | Moderate | Moderate | Limited | Medium-term |
Term Loans | Low | Low | No | Long-term |
Debentures | Low | Low | No | Long-term |
Retained Earnings | None | None | No | Permamnent |
Choosing the Right Mix
Companies mix different sources based on:
Cost of capital
Risk appetite
Need for control
Market conditions
Example: A startup may choose equity in the early stages, while a stable company might prefer loans.
Real-World Examples
Zomato: Raised funds via IPO (Equity shares)
Reliance: Issued debentures for capital
Startups: Raised angel funding and VC capital
Conclusion
Finance isn't just for big companies or CAs. Whether you're a student, business owner, or investor, knowing how businesses raise money helps you make smarter decisions.
Always remember: No one source is perfect. The key lies in balancing the mix of risk, return, and control.
FAQs
Q: What is the safest source of finance?A: Retained earnings – it's internal and has no repayment risk.
Q: Why do companies prefer equity sometimes?A: To avoid loan repayment pressure and interest burden.
Q: What is the main difference between equity and debt?A: Equity gives ownership; debt requires repayment with interest.
Want to learn more finance concepts the easy way? Stay tuned for our next blog on Capital Structure: How companies decide the right mix of debt and equity!\
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